Overview
The project aimed to redesign the puppy buying page on an existing website ‘abcpuppy.com’ to enhance the user experience, improve usability, and eliminate repetitive data on the puppy buying page to create a more user-friendly and engaging interface.
Problem Statement
The original puppy buying page on abcpuppy.com had several usability issues:
- Poor User Experience: The layout was cluttered, making it difficult for users to navigate and find relevant information.
- Repetitive Data: Redundant information was displayed, causing confusion and frustration for users.
- Lack of Visual Hierarchy: Important details like puppy descriptions, pricing, and availability were not prominently displayed.
- Mobile Unfriendliness: The page was not optimized for mobile devices, leading to a poor experience for a significant portion of users
Goals
- Improve the overall user experience by simplifying the interface.
- Eliminate repetitive data to reduce confusion.
- Enhance visual hierarchy to highlight key information.
- Ensure the design is responsive and mobile-friendly.
- Increase user engagement and conversion rates.
Design & Development Process
- User Research & Analysis
- Conducted a usability audit to identify pain points.
- Analyzed user behavior and feedback to determine the key improvements.
- UI/UX Enhancements
- Implemented a cleaner and more visually appealing design.
- Optimized information hierarchy to ensure users find details quickly.
- Fixing Data Redundancy
- Identified and removed repetitive data fields.
- Ensured that critical information was displayed efficiently without unnecessary duplication.
- Testing & Iteration
- Conducted A/B testing to compare the old and new versions.
- Collected feedback and refined the design based on user insights.
Results & Impact
The redesigned Puppy Buying Page led to significant improvements:
- Increased Engagement: Users spent more time browsing puppies due to improved layout.
- Higher Conversion Rates: More users contacted breeders after interacting with the updated section.
- Better User Satisfaction: Reduced frustration from clutter and repetitive data, leading to positive feedback.
Old Design:
New and Improved Design:
